A creative assignment turned to a prospective brand. This company would function as a beverage truck offering layered icy drinks with a multitude of flavors. The main area of operation includes Point Pleasant and the immediate vicinity. These other areas include Mason Avenue beach, River Avenue beach and along a portion of the Jersey coast. Each slushie has a personality of its own and relieve the heat on any summer day.

Utilizing a focus of color to stand out, they are to represent the flavors and express emotion. This brand serves to be jovial and comedic, the character named Frenzy stands as an icon for the company itself. The retro aesthetic of font and style is met with modern apparel for employees and customers. Various representations of the character match the flavors available.